Is the paper original AND of real value to readers?
Is the paper commercially biased?
Is the title of the paper appropriate?
Is the abstract appropriate?
Does the paper contain technical errors?
Are the English grammar and spelling correct?
Are the conclusions clear and reasonable?
Are the conclusions substantiated by the content of the paper?
Is the reference list compatible with the references cited in the paper?
Are the units and symbols in the tables compatible with those in the text?
Are all the figures and tables really required?